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Inspire® DeluXXe


175 Years of Excellence in Breeding


"We are a 175 year old
start up company!"

Dr. Matthias Redlefsen

Nick ten Pas


Managing Director

Non-Executive Director














We are an independent Global company with German roots. We control our own destiny. We are a family business, and will remain so.

Sustainable profitability is the foundation of our independence and healthy growth. Our main focus is on developing and selling flower varieties for the professional bedding plant market - bringing beauty to the world.


Our competitive edge is in our excellent genetics, our reliable supply chain, and in the unique commitment of our sales force to meet the needs of professional growers.


These goals are supported by the dedication of the excellent Benaryans and our operational agility.