Privacy Policy – as of May 2018

The protection of personal data is very important to us. The following information on data protection is intended to give you an understanding of which personal data we process for which purposes while you are using our website. The following information applies to all content at (hereinafter "our offer"). This includes, for example, newsletters for which you register.

Responsible Provider

The responsible provider for these contents is (hereinafter "the responsible provider")


34346 Hann. Münden
Phone: +49 5541 7009-0

The legal basis of data protection can be found in the Basic EU Data Protection Ordinance (hereinafter GDPR) and in the Federal Data Protection Act (BDSG).


Personal Data 
“Personal data” includes all information relating to an identified or identifiable natural person; a natural person is regarded as identifiable, if he/she can be directly or indirectly identified, especially by means of association with an identifier such as a name, with an identification number, with location data, with an online ID or with one or several special features reflecting the physical, physiological, genetic, psychic, economic, cultural or social identity of that natural person.

"Processing" is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

The purpose of the processing operation

IP address
We use the IP address for the purposes of operational security and online marketing. We also include various third-party services and content on our website, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites. The integration always presupposes that the third party providers of this content observe the IP address of the users. Without the IP address, the content could not be sent to the user's browser. The IP address is therefore necessary in order to display this content. We make every effort to use only such content from those third parties who use the IP address only for the delivery of the content. However, we have no influence on whether the third party providers also store the IP address for other purposes, e.g. for statistical purposes or marketing purposes. In addition, the integration of third-party content may result in data transfer to countries outside the EU. As far as we are aware of this, we will explain it  to you in detail.

The legal basis for processing the IP address is Art. 6 para. 1 of the GDPR. Our legitimate interest in collecting data follows from the fact that we need the IP address for the purpose of operational security and online marketing.

If you enter personal data via fields on our website and send it to us, the purpose of data processing depends on the respective form. If you use our contact form, we will use your personal data to process your request. With regard to registration for our newsletter or participation in competitions, we refer to section 6 of this data protection declaration.

The legal basis for data collection is Art. 6 para. 1 a and f of the GDPR. Our legitimate interest in data collection within the meaning of Art. 6 para. 1 f GDPR follows from the fact that we cannot process your request (contacting or newsletter) without your data. We also use your data to optimize our offers.


Duration of processing

We continuously store the IP address to optimise our offers. If it is no longer needed for this purpose, it will be deleted immediately. We store the data entered via the web forms for as long as we need it to process your request. If you unsubscribe from our newsletter, your data will be made anonymous.

For communication and security reasons, the following data, which the user's Internet browser transmits to the provider or his web space provider, are collected during the visit to the website (so-called server log files):

  • Browser type and version
  • Operating system in use
  • Website from which the user has switched to the website of the provider (referrer URL)
  • Website visited by the user
  • Date and time of access
  • the user's Internet Protocol (IP) address

The data is also temporarily stored. This data is not stored together with other personal data of the user. The legal basis for temporary storage of data is Art. 6 para. 1 It. f GDPR on the basis of legitimate interest in improving the stability, functionality and security of the website.
The data will be deleted after seven days at the latest. Data whose further storage is required for evidence purposes are excluded from deletion until the relevant incident has been finally clarified.
If IP addresses and movement data are processed by third parties using cookies, we have no influence on the duration of processing.


Voluntary provision of data

The provision of personal data when you visit our website is neither required by law or contract, nor is it necessary for a contract to be concluded. You are also not obliged to provide personal data when you visit our website, but the IP address of your computer is recorded automatically when you visit our website. With regard to the use of cookies, we refer to section 7 of our data protection policy.



The following notes are about our newsletter, its content and procedures regarding registration, distribution and statistical evaluation. They also explain your right to appeal. By subscribing to our newsletter, you agree to receive the newsletter and to the procedures described.

Newsletter Content

Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") only with the express consent of the recipient or with legal permission. If registration for the newsletter involves a concrete description of its content, then this description is the basis on which the user agrees to receive the newsletter. In addition, our newsletters contain information on legal topics, especially in the field of marketing law, data protection and our law firm (this may include references to blog articles, lectures or workshops, our services or online appearances).

Double-Opt-In and Logging

The registration for our newsletter takes place via a so-called double opt-in procedure. This means that upon registration, you will receive an email requesting confirmation of the subscription. The confirmation is required to ensure that no one else can subscribe using your email address.
A record of subscriptions to the newsletter is kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscription and confirmation as well as the relevant IP address. Changes to your data stored with MailChimp are also logged.


Use of the "MailChimp" distribution service

The newsletter is sent via "MailChimp", a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp can use this data along with its own information to optimise or improve its own services, e.g. to technically optimise the sending and presentation of the newsletter or for business purposes, in order to determine from which countries the recipients originate. However, the service does not use the recipient data of our newsletter to approach recipients directly, nor do they pass the information on to third parties.

We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement "Privacy Shield" and thus commits itself to comply with EU data protection regulations. Furthermore, we have concluded a data processing agreement with MailChimp. This is a contract in which Google undertakes to protect our users' data, to process it on our behalf in accordance with our data protection regulations and, in particular, not to pass it on to third parties. You can view MailChimp's privacy policy here.



Registration data

Subscription details: To subscribe to the newsletter, simply enter your e-mail address.
Optionally, we ask you to enter your first and last name. This information is only used to personalise the newsletter. Furthermore, we ask you also optionally to indicate your business field and country. We only use this information to adapt the contents of the newsletter to the interests of our readers.

Statistical surveys and analyses

Performance measurement - the newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from the email marketing server when opening the newsletter. During the download, technical information such as your browser and operating system, as well as your IP address and the time of the download, are collected. This information is used for technical improvement of the service, as technical data or target group data can be analysed according to their reading behavior, their download locations (identifiable through IP addresses) or download times.

Statistical data collection also includes an analysis of when the newsletters are opened and which links are clicked upon. Although this information technically allows the tracking of individual newsletter recipients, we are not interested in watching the behaviour of individual users. Data analysis is used to recognize patterns in the reading behaviour of users, and to adapt contents accordingly or send different content according to the interests of our users.

Online access and data management

There are cases in which we direct the newsletter recipients to the web pages of MailChimp. For example, our newsletters contain a link with which the newsletter recipients can view the newsletters online (e.g. in case of display problems in the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, e.g. the e-mail address. Likewise, the Privacy Policy of MailChimp is only available on their site.

In this context, we have pointed out that cookies are used on the websites of MailChimp and thus personal data are processed by MailChimp, its partners and service providers (e.g. Google Analytics). We do not have any control whatsoever over this matter. Further information can be found in the privacy policy of MailChimp. In addition, we would like to draw your attention to the possibilities of objecting to the collection of data for advertising purposes on the websites and (for the European area).


Cancellation/Revocation - You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. At the same time your consent to the newsletter's dispatch via MailChimp and the statistical analyses expires. A separate cancellation of either the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.
You will find an "unsubscribe" link at the end of each newsletter.


Legal basis of the General Data Protection Regulations

In accordance with the provisions of the General Data Protection Regulations (GDPR) valid from 25 May 2018, we inform you that the consent to the sending of e-mail addresses is on the basis of Art. 6 Para. 1 It. a, 7 GDPR and § 7 para. 2 n. 3 and 3 UWG (German Act Against Unfair Competition). The use of the shipping service provider MailChimp, carrying out statistical surveys and analyses as well as logging of the registration procedure, is delivered on the basis of our legitimate interests in accordance with the terms and conditions of the contract. Art. 6 para. 1 It. f GDPR. We strive toward a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users and also allows us to provide proof of consent.

We would also like to draw your attention to the fact that you you can object to the future processing of your personal data in accordance with the legal requirements pursuant to Art. 21 GDPR at any time. The objection may be lodged in particular against processing for direct marketing purposes.



The user can control the use of cookies. Most browsers have an option which limits or completely prevents storage of cookies. However, we point out that the website's use, particularly its ease of use, is limited without cookies.

Cookies are small text files that a web server sends to your browser when you visit a website. The text files contain data of visited websites, which your browser saves when surfing.

The following cookies are used by, where both permanent cookies (these cookies also remain on your terminal device after closing the browser until they are automatically deleted or have already been manually removed in accordance with their settings) and session cookies (these temporary cookies are only temporarily stored and deleted again by closing the browser) are used:

The following Cookies are used at


Service / Supplier Cookie Name Description / Purpose Max. Storage Duration




Cookies set by the social media platform Addthis to track clicks and shares of a page.

AddThis Privacy Policy:

Max. 14 Months

Google Analytics






Cookies used by the Google Analytics Tracking Tool to measure and optimise user behaviour.

Google Analytics Cookie Overview:

Max. 2 Years
  _has_js Cookie specifies whether Javascript is activated Session
  _Remeberlist Cookie stores the articles that have been added to the Remember List Max. 1 Year

Microsoft Internet Explorer:
You can prevent the use of cookies at any time by changing the settings in your browser. Cookies that have already been set can be deleted by changing the settings in your browser history. For more information on how to make these setting changes, see:

Mozilla Firefox:

Google Chrome:

Apple Safari

iPhone & iPad:

Track with Google Analytics

This website uses Google Analytics, a web analysis service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses cookies. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

However, if IP anonymisation is activated on this website, your IP address will first be shortened by Google within member states of the European Union or in other contracting states of the Treaty on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You can prevent cookies from being stored by selecting the appropriate settings in your browser; however, we wish to point out that by doing so, you may not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies concerning your use of the website (incl. your IP address) from being passed to Google, and the processing of this data by Google, by downloading and installing the browser plugin available at the following link:


Integration of services and content from third parties

In some cases, third party content, such as YouTube videos, maps from Google Maps, RSS feeds or graphics, from other websites are included as part of this website. This always requires that the IP address of the user is visible to the provider of such content (hereinafter referred to as the "third party"). Without the IP address, the content could not be sent to the user's browser. The IP address is therefore necessary in order to display this content. We try hard only to use content from providers who use the IP address to deliver content, and for nothing else. However, we have no control over whether the third-party provider might, for example, save the IP address for statistical purposes. If we know of any such usage, we notify the user as soon as possible.

 Disable cookies, for example by third parties, by calling the Network Advertising Initiative disable page at and implementing the additional opt-out information mentioned there.

Social Media Plugins

Our website uses social plugins ("Plugins") from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are identifiable by a Facebook logo (white "f" on a blue background or a "thumbs up" sign) or are identified by the rubric "Facebook social plugin". The list and the appearance of Facebook social plugins can be viewed here: .

When you visit a page on this website which contains such a plugin, your browser is connected directly to the Facebook servers. The content of the plugin is transferred from Facebook directly to your browser, and your browser embeds it into the website. The provider therefore has no influence on the amount of data that Facebook collects using this plugin, and therefore informs the user to the best of their knowledge.

By including the plugin, Facebook receives the information that a user has accessed the corresponding page of the website. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example, if you click the Like button or write a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there. If you are not a member of Facebook, there is still the possibility that Facebook will receive your IP address and store it. According to Facebook, in Germany, only an anonymised IP address will be stored.

For the purpose and scope of data collection and further processing and use of data by Facebook, as well as the related rights and settings options to protect the privacy of users, please see Facebook's privacy policy: .
If you are a member of Facebook and do not want data to be collected about your use of this website and linked to the member data you have stored on Facebook, you must log out of Facebook before visiting this website.
It is also possible to block Facebook social Plugins by using add-ons to block these in your browser, like the "Facebook Blocker".


Use of YouTube

For integration and presentation of video content, our website uses plugins from YouTube. Provider of the video portal is the YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with an integrated YouTube plug-in, it will connect to YouTube's servers. YouTube will find out which of our sites you've visited. YouTube may associate your browsing behavior directly with your personal profile should you be logged into your YouTube account. By logging out beforehand you have the option to prevent this. The use of YouTube is in the interest of an attractive presentation of our new products, events, and trade shows. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
For details on how to handle user information, please refer to the YouTube Privacy Policy at


Special usage rules for writing comments on

Please note the following when writing user comments. Users who use these functions agree to the following terms of use.
If these rules are not observed, we reserve the right to delete, edit, move or close individual contributions (without prior agreement) or to temporarily or permanently block access to the individual comment areas for individual users. We can also edit the contributions to prevent them from being published. We will indicate such interventions in the comments.

Data protection

When users leave comments on the blog or other posts, their IP addresses are stored. In addition, we require a valid e-mail address in order to be able to contact the user in the event of serious violations of these rules and in particular in the event of violation of third-party legal interests. For the same reason, your IP addresses are stored during use. Since Benary is jointly responsible for the comment area, there may be a legitimate interest in finding out the identity of the author. This is particularly important if unlawful statements are made.

No discrimination, insults, provocation


Right to Object

You have the right to object at any time under the provisions of Art. 6 para. 1 f GDPR to the gathering of personal data if there are grounds for objection arising from your particular situation.
If we process your personal data, you have the right to object to the processing of your personal data for the purpose of such advertising at any time without giving any reason.


Revocation, changes, corrections, and updates

You have the right, upon request and free of charge, to receive information about the personal data we hold about you. In addition, if you have given your consent, you have the right to revoke it. We would like to point out that a revocation does not change the legality of the processing given until the revocation (there is no retroactive effect of the revocation).
Furthermore, you have the right to correction, transfer, blocking or deletion or to restriction of the processing of your personal data, in particular with regard to transfer to third parties.


Right to complain

You have the right to complain to the competent data protection supervisory authorities in justified cases.


Contact details

Responsible body: Ernst Benary Samenzucht GmbH, Phone: +49 5541 7009-0, E-Mail:
Company data protection officer: Sandra Vujica.

Competent data protection supervisory authority: The State Commissioner for Data Protection of Lower Saxony, Prinzenstraße 5, 30159 Hanover, Phone: 05 11/120-45 00, Fax: 05 11/120-45 99, E-Mail: