Encouraged by this positive development of the POS concepts for Pansy 'Cats'® and Begonia 'Nonstop'®, trend-setter Benary is now supporting the marketing of rudbeckias. Rudbeckias are newcomers in the retail market that have an enormous sales potential if positioned correctly in the marketplace.

Benary will be pushing four major, typical rudbeckia representatives: the medium-size 'Prairie Sun', the bicolor 'Sonora', the dainty 'Maya', and 'Toto'® as the rudbeckia classic.

Labels with a succinct logo for each variety will be available for you to order. Along with posters and cloth banners for sales facilities, Benary will provide free press material and pictures for local marketing activities.

All advertising media will be listed in a distinct point-of-sale info flyer.

• Posters are available from Floramedia, Germany by e-mail: etiketten@floramedia.de.
• Labels are available from burall floraprint at www.bflora.com.