This marvelous pansy series is unique with a "whiskered" flower pattern. Supported by great media coverage, the popularity of 'Cats'® has received a further boost through a dedicated marketing program.

At the core of the concept is the promotional support of producers and retailers with attractive point of purchase materials.

Decorated with a graphic logo that captures attention, CC container posters and tabletop holders have been designed to attract consumer attention at retail and ensure easy recognition of 'Cats'® pansies with purchasing managers and consumers.

Customized stick labels can be used to identify 'Cats'® pansies, provide cultural information and help consumers remember their favorite pansy variety for their next season's pansy shopping.

On the Internet, Benary is running the consumer-oriented website www.Pansy-Cats.com, where you will find illustrative stories about using 'Cats'® pansies on patios and balconies. Care tips, information and even recipes with 'Cats'® flowers are all there for dedicated 'Cats'® lovers to use.

A list of suppliers of seed and finished plants will be available on the website in the near future. All retail nurseries that substantiate that they carry 'Cats'® in their spring or fall assortment qualify for entry in this list.

• Labels can be ordered at burell floraprint via internet under www.bfloraprint.com.
• Posters and tabletop holders are available at Floramedia / Germany by e-mail: etiketten@floramedia.de. Lables can be ordered via Internet at www.blfloraprint.com.