With the introduction of tuberous begonia 'Nonstop® Deep Red', Benary is also launching 'Nonstop'® Flower Power, an attractive marketing concept for 'Nonstop'® begonias, in an effort to highlight the outstanding plant quality of the world's no. 1 tuberous begonia. Benary's marketing aids help boost customer appeal for this unique high-quality product. Both growers and retailers will benefit from the increased market value of the nonstop bloomers.

The core feature of Benary's novel concept is a package of six popular 'Nonstop'® colors: 'Yellow', 'Bright Red', 'Orange', 'Pink', 'White' and new 'Deep Red'. All six 'Nonstop'® colors are characterized by a compact habit with intense basal branching, excellent flower quality, a narrow flowering window and improved production planning.

With the breathtaking beauty of tuberous begonias usually not unfolding until the consumer has taken the plants from the retail shelf and back home, these nonstop bloomers have tended to live "in the shadow".

Nonstop®-Benary's Flower Power concept is designed to attract extra customer attention at retail outlets. Larger than competitive tuberous begonias, the Benary Flower Power sextet produces strong 1.6" (4 cm) plugs and vigorous 5" (12-13 cm) flowering pots under a recommended lighting regime.

Providing comprehensive information about 'Nonstop'® Flower Power, the www.Begonia-Nonstop.com site is designed to give consumers a taste for this "sixpack" of Benary's world famous tuberous begonias. A fascinating strong performer until frost, the 'Nonstop'® sextet is an ideal season extender. Growers and retailers better be prepared to meet additional demand for 'Nonstop'® Flower Power from June onwards.