Ptilotus exaltatus Joey^® is a native to central Australia. This is why it is extremely tolerant of heat and drought as well as being able to adapt very well to other conditions. Benary's  Joey^® is truly a breeding breakthrough. The market has nothing of its kind to offer in this genus.

The „Glass Tulip“ so to say the Oscar of the European Horticultural Industry
Each year, the FloraHolland flower auction FloraHolland presents this award to the most successful introduction to the market in the categories cut flowers, houseplants, garden plants and sales concepts. The four Glass Tulip awards were presented at a festive gathering, where television personality and jury chairman Rob Verlinden had the honor of announcing the winners.

FloraHolland – The Heart of the intenational floriculture sector
The Netherlands is the heart of the international floriculture sector. It has an intricate and high-quality network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. The Netherlands is the place where supply and demand come together. From Europe and beyond. FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center.