Ptilotus exaltatus – but call it 'Joey'® – is a native to central Australia. This is why it is extremely tolerant of heat and drought as well as being able to adapt very well to other conditions. Benary's 'Joey'® is truly a breeding breakthrough. The market has nothing of its kind to offer in this genus.

At this year's Salon du Végétal, the new 'Joey'® won an award in the 'Nouveauté Végétale' category outright. The jury of selected growers and journalists was bowled over by 'Joey'®s innovative character, which is especially appealing to younger people who are constantly in search of "What's new?".

This avant-garde beauty allows for maximum fantasy and creativity in designing mixed containers and sun-kissed flower beds with unprecedented highlights. Whether for eye-catching presentations at the retail, patio or balcony arrangements, or thrilling garden plantings. The 6-10 cm bottlebrush flower spikes are glistening silver with a darker neon pink color near the tips. Offered as ApeX Seed, 'Joey'® offers growers exceptional germination rates and a high percentage of transplantable plugs. Short crop times of 12-16 weeks allow for quick returns on this truly unique crop.

Compact at 30-40 cm, with multiple branching and an abundance of flowers, extravagant 'Joey'® is a real rage in the B&B range.

Legend:                      
Native of sunny Australia, it's no surprise 'Joey'® thrives best in warm locations.